EastFruit analysts draw attention to the rapid decline in prices for blueberries on the domestic market, which is in line with our previous forecasts. At the same time, mainly low and medium-quality blueberries are becoming cheaper, while the price of premium-quality blueberries remains at a relatively high level.

Recall that the blueberry season in Ukraine in 2025 began with a delay of about a week, which contributed to the relatively high price level for this product for the end of June. However, already in early July, wholesale prices are showing a rather rapid decline.

Read also: Blueberries and gooseberries — the formula of youth for the brain: what Harvard proves

According to data from the main wholesale markets of Ukraine, on July 1, the prices for small wholesale batches of blueberries were as follows:

Shuvar Market (Lviv): 300–450 UAH/kg, or 6.12–9.18 €/kg
Stolichny Market (Kyiv): 300–350 UAH/kg (6.12–7.14 €/kg)
Pochatok Market (Odesa region): 400–450 UAH/kg (8.16–9.18 €/kg)
Compared to the prices at the end of June 2025, the decrease is significant, on average by 20–25%:

In Kyiv, the price decreased from 450–500 UAH/kg (9.22–10.25 €/kg) to 300–350 UAH/kg (6.12–7.14 €/kg), or by 28–30%.
In Lviv, the range changed from 380–450 UAH/kg (7.79–9.22 €/kg) to 300–450 UAH/kg (6.12–9.18 €/kg), i.e. the minimum price fell by 21%.
In Odessa, the maximum price remained unchanged (450 UAH/kg), but the minimum dropped from 480 UAH/kg (9.84 €/kg) to 400 UAH/kg (8.16 €/kg), i.e. the minimum price decreased by 17% in hryvnia.
Thus, the average rate of price decline over 3–5 days is from 15 to 30% depending on the market and quality.

Analysts believe that blueberries will rapidly become cheaper in order to reach a competitive level for the EU market. After all, Ukraine is one of the largest exporters of fresh blueberries to the European Union markets.

Source: https://east-fruit.com